Mobile Ordering – The Future of Fast Food?

Taco Bell launched their new mobile ordering app yesterday, and today I had the opportunity to test it out. You probably have a few burning questions, so I’ll knock those out of the way.

How does it work?

mobileapp

You pick your store and it takes you to the menu. From there you can choose what to order, what you want on it, and what to take off. Then you enter card information and head down to Taco Bell!

confirmedorder

When you arrive, you “check in” and walk up to the counter to collect your order. They start making your food when you check in, so you could do it slightly beforehand to cut the wait time.

Isn’t that a lot like ordering normally?

Yes, it’s very similar.

So what are the benefits?

1. Accuracy

If you’re a true Taco Bell connoisseur like myself, your orders tend to get a little complex.
“No sour cream, sub beans for beef, and throw some Baja sauce on everything.”
With mobile, all the ingredients are on the screen and you can 86 and add whatever you want.

2. Options

You know when you’re at a crowded Taco Bell, and you can’t get a good look at the menu? You’re not sure what you want, but now you’re out of time! The expectant employee looks at you, you blurt out the first thing that comes to mind, and now you’re stuck with an Enchirito and no desire to eat it. With mobile, you have the entire menu right in front of you. There’s no pressure.

3. Convenience

Waiting in line sucks. Now you never have to do it at TB again! Paying is easier, too, it stores your card information so you just type it in once. I’m not sure it’s significantly more convenient than just paying, but it’s a lot more fun.

Overall, I recommend mobile ordering, and hope other fast food chains follow suit. The main downside is that you can’t pay with cash, but there’s an easy way around that. You can use cash to buy a gift card, and use the card on mobile.

The Future is here, and it tastes incredible.

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